International audienceIncreasingly, all living creatures are being turned into natural heritage. Yet, animal species that were initially considered "remarkable" continue to be more distinguished than others. This article proposes a longue durée study of the heritagization of a species that was protected very early on, the alpine mountain goat (or ibex). It focuses on the role of actors defined as "heritagization entrepreneurs". Drawing on pragmatic sociology and building on empirical fieldwork, it underlines the capacity of these entrepreneurs to continually reformulate and reinvent reasons for distinguishing their favorite animal. It thus sheds new light on the heritagization process, which appears to arise in particular situations rather ...